On April 21, 2022, the PAOC General Conference voted to change the name of International Missions to Mission Global. This communication provides a detailed update on the journey, insights of the logo and next steps.
Reimagining Our Shared Future – We are Mission Global
Beyond a name change, Mission Global represents how we bring reconciliation through Jesus to a world that is often broken and fragmented together.
Our new logo embodies movement towards completeness, from a strong foundation of growth and looks forward to the possibilities of holistic change. The areas of empty space symbolize the margins where we are collectively called by God to serve. In these spaces, you are having an impact through disciple-making and multiplication.
Our Mission Statement
Our name is changing, but our mission has not. Our mission is to glorify God by making disciples across cultural boundaries by proclaiming and practicing the gospel of Jesus Christ in the power of the Holy Spirit.
Flowing from this statement, as Mission Global, these are our commitments to you.
Reimagining Mission Together
Changing a brand is difficult work and will have real impact across the Fellowship. So, what is the rationale for changing?
At the end of 2018, led by a sense from the Holy Spirit, we began a ‘reimagining’ process to guide our future together. As part of that process, we conducted focus groups with pastors, other groups across Canada, and international partners, and you overwhelmingly told us three things: to “make it simple,” to “go big,” and to “do it together.”
"Go Big" – Our Strategic Focus
Your feedback both encouraged us to increase our scope, while also sharpening our strategic focus on two categories of people:
- The Least Reached - people with little or no access to the gospel.
- The Socioeconomically Vulnerable - people with little or no access to the necessities of life: food, clean water, education, a sustainable livelihood, and safety.
In our world today, the 3.1 billion people who live without a gospel witness and the 3 billion people who live on less than $3 per day often overlap, forming our strategic centre. This is where we believe that we can be the most effective together.
You also identified three urgent reasons for us to rebrand ourselves.
“Make it Simple”
As we have grown together, PAOC International Missions has served our Fellowship by sending global workers to reach, plant, equip, and care. This led us to establish three charities, ERDO (Emergency Relief & Development Overseas), RAN (Restricted Access Nations), and VOH (Villages of Hope) Africa Society. It led us to adopt Mission Link from our German Branch, and to establish RPEC International as our US Charity. We have also established programs with their own unique brands to engage churches, partners, and prospective global workers.
All these endeavours served to increase our collective capacity for mission, but it has also created structural complexity that is sometimes unclear to our audiences. Our desire is to increase our partnership with you by making every experience easier. As a result, the Mission Global brand allows us to realign ourselves and clarify our structures.
Calling the NextGen
We want to adjust to the changing needs of the next generation and empower their call to mission, without compromising on our collective vision. This means that we need to represent our work in an aligned and attractional way, where our entire multi-generational Fellowship can offer themselves to give, go, and serve. Mission Global aligns with Mission Canada and reinvents our brand with a future-forward name that is more appealing to a younger demographic.
“Do it Together”
The charitable sector in Canada has become increasingly competitive. Every pastor in the Fellowship receives multiple appeals from an increasing number of charities. The same goes for our individual and organizational partners. The PAOC offers our church family a collaborative, integrated, and collective expression as one church in mission. Mission Global allows you to mobilize your church in an integrated way that reflects the deep collaboration between your churches, our charities, PAOC global workers, and our partners overseas. The Mission of God is diverse and expansive in scope and requires collaborative partnerships.
As we embrace our reimagined vision as Mission Global, there is a practical impact for your church.
- Resources: We have a resource kit for your church, that includes a brand book and digital assets for your church to use on your website and any new printed materials. Click here to access the resource kit.
- Alignment: RAN will shift from acting as a region to become a mechanism for sending global workers. RAN will continue to act as a charity to support the secure identities of workers in restricted nations, however as Mission Global communicates, it will be inclusive of all workers in both open and restricted countries.
- Focus: Together, as we send, advocate, and mobilize Canadians for mission, their work and ministry will be ever more aligned to our strategic focus on the least reached and the socioeconomically vulnerable.
We are excited for the days ahead; thank you for walking this journey with us.
Executive Director for Mission Global